Multimedia Design offers three categories: animation, video and web-technology, although none of them is strictly separated and there are many overlaps.
In animation students learn how to create 2-D/ 3-D animated worlds and characters. In our video classes students learn the basics of film-making and the production of special-effects (sfx) for television and feature films. The category web-technology encompasses e-commerce, the creation of websites and huge web-portals (Content Management Systems), web-animation in Flash as well as related programming and scripting.
For multimedia it is essential to find out in the first year which path to chose and specialize in, if it is web, video or animation. The following year finishes with a major multimedia project that combines several media together.
Bachelor Degree In Multimedia DesignBA (Hons) Interactive Media Design
DE0972 - FINAL PROJECT (IMD)
Specialist teaching and support will be made available, from the breadth of staff experience, dependent upon the subject area chosen by the student. This will be followed by directed and independent learning, by the student and the final project will be formatively and summatively assessed.
DE0973 - PERSONAL PROJECT 01:FUTURE MEDIA & COMMUNICATION
In the process, the student will be asked to investigate a new form or method of design communication or technology with a view to producing analytical research, evidence of innovative thinking and expertise and judgement in the use of specialist skills and technologies. After initial lecture/s exploring the latest design, communication and technical developments, students will be supported in their learning through seminar groups, individual tutorials and peer feedback. Formative assessment will be undertaken through seminar groups, tutorials, peer feedback, and summative assessment will be by presentation and design artefact
DE0974 - PERSONAL PROJECT 02
Formative assessment will be provided through seminars, tutorials or formal presentations. Summative assessment will be carried out through presentation of design prototype and supporting design documentation.
DE1225 - COLLABORATION & PROFESSIONAL ASSOCIATIONS 02 (IMD)
DE1226 - COLLABORATION & PROFESSIONAL ASSOCIATIONS 01 (IMD)
VA0600 - DESIGN REPORT
(Expand for more)
Good drawing skills are the foundation for any designer. Students learn how to draw from observation. Basic concepts of using lines, shapes, light and perspective drawing are introduced. The course concludes in exploring the human figure and head (portrait) as well as introducing students to principles of composition.
Discussions and assignments provide an understanding of the design elements and principles of visual organization, as well as an understanding of the development of form in space. This includes functional analysis and creative thinking.
Digital photography focusses on the development of technical, creative and compositional skills. This course includes a study of the history of photography and covers with practical exercises typical domains such as portrait photography, fashion photography, abstract photography and others.
Students compose and plan vector-based images. Using the software Illustrator as a design tool, students explore its various functions, and grasp the versatility of one of the industry’s most utilised drawing tools. Through a series of exercises each student produces work demonstrating a progression of thought and understanding of vector based drawing software.
An introduction to typography focusses on effective communication. This course includes a study of the history of typography, typographic measures, font families and their relationship to visual communication and communication strategies.
Students learn how to edit and process digital images. Using Photoshop as a design tool, students explore the various functions and multiple aspects of contemporary image processing.This includes touching-up images, batch-processing, image-processing for the web, HDR photography, advanced masking and layout techniques.
COLOUR FOR DESIGNERS
Students explore colour theories, colour standards, systems and their applications to design production. This includes a study of applications in 2D and 3D using both additive and subtractive colour concepts and study of perceptual effects.
This course provides students with an understanding on the influences of culture and technology in the development of modern design. Throughout the course students examine the intersections and reciprocal influences affecting art, architecture, visual cultures and design. Topics include industrialization and modernism, semiotics of design, and post-modernism and contemporary design culture.
CREATIVITY AND PROBLEM SOLVING
Students learn to solve problems creatively, understand paradigm shifts and apply holistic thinking approaches to problems and virtual clients. Students have to successfully complete practical exercises and commence an integrated project in order to complete the module.
USER INTERACTION DESIGN
Students design user-friendly screen-based interfaces. Taking knowledge from pre-requisites like typography and colour theory, students learn layout of content and navigation, use of primary colours with secondary colours to generate user-interface designs. Students have to successfully complete practical exercises and an integrated project in order to complete the module.
SCREENPLAY AND STORYBOARDING
Students create different types of storyboards to communicate narratives. This includes graphic novels, interactive storyboards, storyboards for TVCs and TV-series as well as the creation of animatics (animated storyboards).
Students learn the basic principles of animation using pencil-tests and creating small animation sequences. The understanding of movement, timing and layout of characters is essential to advance to 3D animation.
WEB DEVELOPMENT I
The Students create unique web solutions by analyzing different project requirements and needs. Students gain practical skills to enable them to create web pages by designing and programming, learning HTML5 and CSS3. They complete practical exercises and commence an integrated practical project.
Students learn to model 3D objects and scenes and how to animate them. Students learn all about texture mapping, bump maps, lightings and camera movements in a 3D environment. Students have to successfully complete practical exercises and an integrated project in order to complete the module.
Students conceptualize corporate identity systems and understand their history from their origins to the development of modern marketing communications tools. Students focus on strategic design by means of research and development which culminate in the form of a final project.
VIDEO AND AUDIO TECHNIQUES
This course focuses on the aspects of video creation, processing and formatting. Students learn how to use cameras and sound and learn the critical concepts of video production and post-production. They learn all about the sequencing of action and audio editing to create short films and short experimental exercises to demonstrate their skill
INTERACTIVE MEDIA DESIGN
Students explore non-traditional principles of Interactive Media Design, examine the cultural impact of design via new media channels (web & interactive) and develop and refine the level of conceptual thinking within students’ approaches to multimedia/web design problems.
ACADEMIC RESEARCH AND COMMUNICATION SKILLS
This course prepares students in Communication and Research skills. The three main areas of focus are: Research and Analysis, Academic Writing Skills and Academic Presentation Skills.
WEB DEVELOPMENT II
This module is the second half to the mastery in Web development on a required database system. It teaches students to develop automated and dynamic modules for web systems. Students demonstrate the ability to understand how supporting systems and dynamic content make up the bulk of modern dynamic web systems. Students are required to develop complex dynamic functions for websites using advanced knowledge in scripting languages.
Students learn how to create advanced motion graphics and visual effects in order to create short-films and experimental videos.
ADVANCED INTERACTIVE MEDIA DESIGN
Students apply advanced programming techniques to games development and design. Students have to successfully complete practical exercises and commence an integrated project in order to complete the module.
Students experience working at a professional and commercial multimedia design company and participate as part of a team in the design process. Students have to create and file an internship report by the end of this module.
FINAL MAJOR PROJECT
Students graduate with a Diploma at the end of the second year before they advance to the Degree-completion year. The major project includes a multimedia-project on societal sustainability backed by advanced and thorough research on the topic at hand.
PORTFOLIO AND PRESENTATION
This course has been designed and structured to prepare students for employment in the Multimedia Design industry. Students learn how to prepare resumes, cover letters, self-promotional digital applications, methods in targeting and researching the job market, discussing portfolio preparation and reviews. A large portion of their time is spent on creating self-promotional digital collaterals, including preparing their best works for the Graduation book on completion of this unit. The module emphasises on public speaking and presentation skills, as well as becoming familiar with and being able to talk about contemporary designers and design issues.